When the Visuals Don’t Match the Music
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Your sound is evolving, but your visuals feel disconnected
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You’ve hired photographers before, but nothing feels cohesive
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You’re releasing music without a clear visual language
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You know visuals matter, but don’t know how to shape them
Artist development isn’t just about making content — it’s about building a visual identity that supports your career.
What Artist Development Looks Like at House of Black Rabbit
Artist development is the process of shaping how your work is seen, felt, and understood visually. It’s not about trends or one-off shoots — it’s about intention, continuity, and growth.
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Visual identity and creative direction
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Concept development tied to sound and story
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Strategic planning for releases, shows, and content
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Photography and video that work together as a system
The Process:
1. Creative Discovery
We start with a conversation about your music, goals, influences, and where you’re headed.
2. Visual Direction
Mood, tone, color, references, and narrative are defined before anything is shot.
3. Execution
Photography, video, and content creation are produced with cohesion and purpose.
4. Application
Final assets are delivered with real-world use in mind — press, platforms, promotion.
What You Walk Away With:
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A clearly defined visual direction
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Cohesive photography and/or video assets
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Content designed to support releases and promotion
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A visual foundation you can build on
Deliverables vary by project and are customized to your goals.
Investment
Artist development and visual direction projects are customized depending on scope, timeline, and deliverables. This service is best suited for artists ready to invest in their visual identity as part of their career.
Used to be Valentines
